Rich Writing

5 Tips to Better Networking

5 Super-Simple Steps to Networking Success

By Susan Rich

When I started my copywriting and editing business back in 2004, I was big on ideas, and low on clients. As any entrepreneur will tell you, networking is key. You can’t build your business without doing the meet and greet dance. Here’s how I got started.

  1. Believe: You will meet exactly the right number of people at every networking event. Then, slow down! Act like every person you meet is the one you came to talk to. You’ll be remembered as attentive and considerate, which leads to a network of people who either want to work with you…or know someone who does.
  2. Think of networking events as the biggest buffet in town. When you get a taste of something you like, go back for seconds. Frequent attendance builds relationships and makes you top-of-mind.
  3. Target your industry. Birds of a feather do flock together: If you like manufacturing or health care, go where those people gather. Attend their conferences, subscribe to their publications. Become an expert: People will notice your passion and remember you.
  4. Say thank you. Hand-written notes cement a new relationship, or acknowledge an ongoing one. These take time to write, so take the time to write one well. Mention the high point of your discussion, or follow-up with a lead you promised. People appreciate the gesture and will thank you for it.
  5. Use part-time jobs to jump-start networking (and pay some bills!) Sell advertising. Work in a bookstore. Choose something that relates to your passion – and puts you in contact with the people you want to work with. In my first year in business, I sold ads for two magazines. It was hard work, but taught me invaluable skills I still use today: How to prospect for potential clients, cold calling (yes, it’s hard to do,) and how to close a sale.

These articles are free content that you can download, link to, and share with anyone in your community. All material is written and owned by Susan Rich. Copyright, 2009-2010. All rights reserved. Please link back to my site and give appropriate by-line credit.