Maybe it isn’t what you’re selling…
Maybe it’s your headline.
Does the phone ring when you write about your business?
It should.
If that’s not happening, here’s why:
No one is reading your headline.
8 out of 10 people read a headline…and not one word more.
You only have once chance to snag our attention.
If your headline doesn’t stop us in our tracks –
- You lose the chance to make a sale
- Ask for a donation
- Or tell us about your favorite cause
Yes — one headline, one IGNORED headline, has exactly that consequence.
Of course you can try again — and again. And. Again.
But why not learn how to write a headline that delivers results?
Your headline should tell a complete story.
It should captivate us: We’ll keep reading.
Give me 2 hours and I will show you how to write a “gotta-get-it-now” headline: Words that start the talk and end in sales.
You’ll also learn the 4 other “must-haves” that make your customers pause – stop – and consider – you.
Wait! You don’t want sales?
How about…
- A fund-raising letter that brings in the dollars?
- Increased sponsorship for your next 5k?
- More volunteers for SOLV or some other community event?
A good headline, plus my 4 “must-haves” for crafting benefit-based copy, will start you on your way.
Write it Rich! Benefit-Based Copy and the Reluctant Writer teaches you how to write about your business, non-profit, or company goals in a way that grabs attention, and drives action.
During the 2-hour class we’ll discuss:
- The 6 hardest questions you have to answer before you can raise awareness…connect with buyers…sell
- The 1 trick that gets you ready to write, every time
- A crash course in writing headlines — PLUS
- 4 U’s for checking everything you write — before it goes live
You’ll get a chance to write:
- About your business
- Features and benefits of your product or service
- Why your customers should choose you, and not the other guy
We’ll go over your writing in-class.
Your benefit? Marketing ideas you can put to work the very next day.
After the class, you will:
- Write faster, using stronger words
- Feel less frustrated and more focused — you’ll write about your business or cause with passion, conviction, and confidence
- Gain credibility, get results
RAVE REVIEW #1
Good morning Susan,
You deserve some back patting. Usually the words “excited and energized” don’t pop up after a half-day training workshop but that was exactly what I heard from my team after your Write it Rich! workshop. Your approach to writing was simple, easy to digest and best of all, fun. We left your workshop with a creative marketing campaign in place and smiles on our faces. Well done.
Thank you again,
Julie Ginn, marketing manager, Axium
Sign up for Write it Rich! Benefit-Based Copywriting and the Reluctant Writer today
– and start writing rich tomorrow.
NEXT SESSION:
6:30 – 8:30 pm Wednesday, Sept. 29
COST:
$55/person
LOCATION:
Downtown Portland, OR; directions sent when you register.
RAVE REVIEW #2
Write it Rich! Tips for Reluctant Writers improved my writing exponentially. I thought I knew something about copywriting, but Susan’s course has opened my mind to a world of new concepts. I’m already using what I learned to write faster, sharper, and with more confidence. Now my emails and sales letters get opened and people respond with genuine interest! Thanks Susan, I’m looking forward to your next class.
Steve Prager, Marketing, USPS
Custom marketing and copywriting workshops available
I can create a custom marketing and copywriting workshop for your company or business team. I also offer two FREE workshops. Please call me, 503.341.6674, to schedule.
About Susan Rich, owner of RichWriting
Susan has a degree in journalism and 20+ years of experience in print, PR, and marketing. She has published more than 2,000 articles, that’s about 1 million words in print. She developed the Write it Rich! series in 2009.
As a copywriter and editor, Susan specializes in direct mail and internet sales letters, media scripts, and website copy.
Call for your free, 30-minute consultation today! Susan Rich, 503.341.6674
