Use coupon code KBCL to save $5 off the $15 cover price. You’ll also get a FREE, hour-long audio download with more tips and tricks and advice on how to write your own kick-butt resume cover letter. PS: Be sure to immediately save the PDF file to your computer. If you forget, please email me!
End the job search. Get on with your life.
That’s where I come in.
My name is Susan Rich, author of the book: How to Write a Kick-Butt Resume Cover Letter.
I look at your job search through the eyes of a marketing expert. I am not a recruiter, nor am I an HR pro or a job coach. My background, my 25 years of experience, is about generating words that sell. I am an expert in
- How to write persuasively.
- How to connect with an audience and compel them to buy.
My know-how here is a perfect fit for you, job seeker, because your target audience IS the employer and YOU are for sale.
What’s that, you say? Did I just say that YOU ARE FOR SALE?
Indeed I did.
Today’s cover letter is a sales letter and you–your education and training, skills and certificates–are for sale.
The only question is: who is paying top dollar for your services?
I left your workshop on writing kick-but cover letters with a head brimming with a new viewpoints and so many concrete suggestions on custom-crafting cover letters to effectively communicate my brand to potential clients. Susan, thank you so much!
–D. Hathaway, Portland
I sent my cover letter, resume and application out last night and they emailed me early today for a telephone interview on Friday. I was both shocked and delighted to get such a fast response. I’ll keep you posted on how it goes but wanted you to know they did take notice.!!! Your marketing skills work!!!
–Sherry A, Portland
The job search is NOT a get-hired-quick scheme.
I get tired of hearing come-ons that promise to share the ultimate secret to getting a job, to having your phone ring off the hook, to having companies pound on your door—in the middle of the night!—just to hire you.
Nope. Doesn’t work that way. Those kinds of online offers are a bunch of hooey, run by folks who make their money by taking yours.
And you don’t have that much to spare, am I right?
I just downloaded your e-book and I want to thank you for the valuable information. I love the layout and the tons of tips and lessons.
–Maggie W., San Francisco
My kick-butt cover letter has lined up telephone and in-person interviews like never before. Susan helped me analyze what employers need and matched it to what I can deliver. Wow! I feel I’m on track to my next career.
–Julie N, Battle Ground, WA
3 Don’ts for the Job Search
- Blast your resume and cover letter to every company in town.
- Use some fill-in-the-blank template (do you really want to sound like everyone else? Isn’t that the problem you are trying to overcome?)
- Nag your contacts until they ignore your calls.
1 Do for the Job Search
- Present the benefits of choosing you.
Think about your cover letter like a sales letter. You are saying, Hire me, get this benefit.
It’s a business decision, so talk business:
If you need to make money, save money, save time, talk to me. My skills, experience, know-how, education and passion will boost your profits, bash your competitors, or streamline operational efficiency.
Don’t know how to say all that?
Buy the book. Let’s get started.
A friend recommended your cover letter book to me. I just wanted to let you know I LOVED it. It was so helpful, and couldn’t have come at a better time. I’ve written cover letter after cover letter over the last 2 years, with a good bit of success. But then I came across the job I’ve been hoping for forever… totally what I want to be doing… and I hit a real block. I just couldn’t get inspired to write my cover letter again…. and after so many I had thought I had it nailed. Your book was exactly the inspiration I needed to try a new approach. I’m way more excited about it now. Anyways, just wanted to thank you. I never thought I’d actually enjoy reading a book on the job application process.
–S.Piluso, Santa Monica CA
Never knew I needed a Kick-Butt Resume Cover Letter- Boy, I was wrong! This Book delivers! This book opened my eyes to how little I knew about resumes, resume cover letters and writing in general. Susan is a Master at cutting to the chase and helping the reader sell themselves. I learned a ton about writing in general.Susan uses humorous stories to teach all of us how to write clearer! If you’re looking for a job and are submitting resumes…get this book. It will help you sound smarter and better than you are! Her writing classes (I’ve attended two workshops in Portland, OR) are very good too.
–Steve P., Salem OR